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Win the Resignation War with Employee-Focused Marketing

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Win the Resignation War with Employee-Focused Marketing

May 29
17:04 2023

According to surveys from ADP Research Institute carried out PRIOR to the pandemic, a mere 18% of participants were fully engaged at work.

This was BEFORE the pandemic.

Chances are that this statistic has not risen significantly in the past few years, given the numerous changes experienced in terms of job roles, methodologies, schedules, and locations.

These changes have led to two disheartening phenomena:

The first is what has become known as “The Great Resignation”-a staggering number of individuals have quit or intend to quit their jobs. The struggle to attract and retain talent is a topic of discussion among companies throughout the U.S., irrespective of size or sector.

The second is referred to by some as “quiet quitting.” Employees have grown disillusioned with their organizations and, rather than striving for excellence, they opt to exert the absolute minimum effort required to avoid reprimand or termination.

Both of these workplace developments should serve as a wake-up call for employers.

When engagement reaches an all-time low, outdated strategies such as raising salaries and providing flexible work arrangements will not suffice to enhance the composition and performance of a team.

Now, a B2E focus becomes crucial.

Most people are familiar with the Business to Consumer (B2C) and Business to Business (B2B) focus.

However, a Business to Employee (B2E) Focus entails:

Deliberately centering employees in what a company does, how it operates, and how it communicates.

Systematically gathering information and being purposeful: posing open-ended questions, listening, learning, and monitoring.

Making a concerted effort to comprehend who employees are as individuals, not just as workers.

A B2E Focus also includes analyzing how team members learn, consume content, and prefer to be acknowledged.

It entails placing greater emphasis on segmenting employee target markets to effectively reach, connect, and engage with them based on their preferences, locations, and other attributes.

Here are nine methods for boosting engagement using B2E:

1. Pledge to cultivate a B2E focus by devising a B2E plan.

2. The B2E Plan should outline the process of obtaining necessary insights from employees.

3. These insights will inform the plan’s refinement and the manner in which it is communicated.

4. The insights will also result in a categorization of specific employee groups based on shared traits, mindsets, and communication styles.

5. This leads to the creation of an engagement action plan focused on the content and methods of communication.

6. Subsequently, craft a narrative… or, more accurately, multiple narratives-since there will be numerous stories. These stories will center on employees and the impact they have on customers.

7. Next, delineate the tactical activation plan for sharing the stories with employees and current and potential customers.

8. Share the stories and observe the reactions of the audience.

9. Monitor the outcomes and adjust the stories or activation plan as needed.

That’s a B2E focus, and it is what is required today and in the future to enhance retention, recruitment, and results.

Find Dave Mastovich on the Web: https://www.massolutions.biz

Available for Media Interviews:

Contact: Jo Allison
Phone: 917-207-1039
Email: [email protected]
Website: http://www.MediaAmbassadors.com

Or, Contact:

Dave Mastovich
Email: Dave at massolutions dot biz

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